Is it just me, or has the guitar world become overly focused on these social media guitarists

General
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Is it just me, or has the guitar world become overly focused on these social media guitarists who post flashy TikTok or Instagram clips like playing “Donna Lee” on a high-end Suhr but I never hear about them actually releasing any real albums or original music?

There’s one guy, for example, who whips his hair around and slaps his guitar while playing. Sure, it makes for entertaining Instagram content, but are we really supposed to look up to these players as the new guitar icons? When’s he going to drop his version of “Stairway to Heaven” or “Three Days”?

I’m not the biggest fan of Polyphia, but at least Tim Henson is part of a legitimate band that releases actual albums and tours. It feels like a lot of these influencers are all flash and no substance.

Okay, maybe I sound like a grumpy old man, but does anyone else feel the same way?

4 Likes
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otally agree, man. It’s like the focus has shifted to how good someone looks on camera rather than the music they make. I get that social media is the new platform for exposure, but where’s the real artistry? It feels like these guys are more interested in showing off than creating anything meaningful.

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I see both sides. Yeah, there’s a lot of showmanship, but at the same time, it’s a different era. People aren’t sitting around listening to full albums as much they’re consuming bite-sized content. That’s what these guitarfluencers are catering to. Do I wish more of them would release albums? Sure, but I think the internet’s just changed the game.

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I don’t mind the short flashy videos, but I get your frustration, OP. There’s a difference between being an influencer and an actual musician with a discography. It’s one thing to wow people in a 30-second clip, and another to write a full piece that sticks with people. Like you said, Tim Henson’s at least making full records and touring—there’s substance behind his skills.

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The thing is, these guys are talented, but it’s almost like they’re chasing the dopamine hits from “likes” and “views” instead of focusing on their craft. Some of them could probably write amazing music if they weren’t so focused on social media engagement. But I get it it’s a way to make money, too.